The Oldies Return to WCBS-FM in New York, NY
The author is a former Oldies DJ for WDAQ-FM in Danbury, CT, and WCZX-FM in Poughkeepsie, NY. The former owner of Bluboo Radio, one of the Internet’s first on-demand radio programs, has a Master of Science in Education, a minor in Journalism and has studied the history of Rock and Roll and radio broadcasting.
On July 12, 2007, at 1:01 PM, WCBS Radio started its attempt to reverse the betrayal of its loyal listener base by canning Jack-FM, its voice-tracked, computer operated jukebox, and bringing back the successful Oldies format dumped unceremoniously on June 3, 2005, in favor of Jack-FM.
According to The Journal News, WCBS-FM will follow the trend of most oldies formats by playing hits from the 1960’s and the 1970’s, ignoring the 1950’s except through some special programming. While it will be good to hear Bob Shannon and Dan Taylor again, the old familiar voices of “Cousin Brucie” Morrow and his contemporaries will be sorely missed.
The cautious radio listener will avoid being dazzled by this blatant publicity move on the part of CBS Radio, which is still suffering the throes of ratings losses as a result of its mismanagement over the last two years. Besides the Jack-FM fiasco, CBS Radio took a major ratings plunge when it callously fired Don Imus. In short, they are likely to lose a major lawsuit that will require them to pay-off the remaining $30 million on Imus’ contract. In that light, this is a move by CBS Radio to garner radio ratings and advertising revenues, not to be penitent to the listeners it betrayed.
If you cannot forgive CBS Radio, and you really have no reason to forgive them, there are plenty of great oldies stations to choose from in the metro New York market, including: WVLT-FM (92.1, Vineland, NJ), WTKU (Cool 98.2, Ocean City, NJ), WJRZ-FM (100.1, Manahawkin), WMTR-AM (1250, Morristown, NJ), WMID-AM (1340, Atlantic City), WNNJ-AM (1360, Newton, NJ), WHTG-AM (1410, Eatontown, NJ), WGHT-AM (1500, Pompton Lakes), WRNJ-AM (1510, Hackettstown, NJ) and WREF-AM (850, Danbury, CT).
If you still don’t think this move is self-serving, you may ask yourself why the publicity department has already rewritten the Wikipedia article about “Oldies” to put WCBS-FM back at the forefront of Oldies Radio. This is not true yet and may not be true ever again.